Bally’s Corporation and FanDuel Group have deepened their ongoing collaboration after holding the grand opening of a retail sportsbook inside Bally’s Atlantic City Hotel & Casino in New Jersey. 

The venue, FanDuel’s second land-based sportsbook in the state after the Meadowlands Racetrack, and first in Atlantic City, features a central 25-foot-wide LED video wall, flanked by two 10-foot-wide LED video walls on either side and ten video displays.

Furthermore, patrons can place sports wagers at five betting windows or use one of twenty IGT PlaySports self-serve betting kiosks. 

“The new FanDuel Sportsbook at Bally’s AC is the fifth retail sportsbook we have opened in the last couple years,” says George Papanier, president and chief executive officer of Bally’s Corporation.

“We now operate sportsbooks in Rhode Island, Colorado, Delaware, Mississippi, and New Jersey – we are thrilled to be in this market and to give our guests an incredible sportsbook experience, right off the boardwalk and our gaming floor.”

The partnership between Bally’s and FanDuel began in May with the launch of an online and mobile sportsbook in Colorado. This latest introduction becomes the latter’s sixteenth retail sportsbook in the US.

“We are privileged to partner with Bally’s Corporation to open our FanDuel Sportsbook inside Bally’s Atlantic City”, said Andrew Kleiman, senior director of operations at FanDuel Group

“The legacy of Atlantic City and excitement of being steps away from the boardwalk creates a unique atmosphere for our customers. We look forward to a successful future with our new partner and community.”

The two parties rolled-out a temporary sports betting venue at the property in December 2020, with the sportsbook development representing the first capital improvement project at the property after Bally’s completed the long-mooted purchase one month earlier.