The Detroit Tigers has announced that sports betting and online gaming operator BetMGM has become an official gaming partner of the Major League Baseball franchise.

Under the terms of the multi-year sponsorship agreement, BetMGM will gain branding rights on scoreboards throughout the side’s Comerica Park arena, as well as fan-focused promotions, integrated social media content, and more.

“We’re excited to expand our relationship with BetMGM to feature the Detroit Tigers and Comerica Park,” said Peter Kent, senior vice president of corporate partnerships at the Detroit Tigers

“Our fans will enjoy the enhancements this partnership provides to their experience, both at the ballpark and in rooting on the Tigers from home.”

As part of the multi-year deal, BetMGM will be integrated across the Tigers’ digital and social platforms, including the MLB Ballpark App. BetMGM signage will also be prominently featured at Tigers’ stadium, including on the out-of-town scoreboard and the speed pitch LED board.

Matt Prevost, BetMGM’s chief revenue officer, commented: “From day one, a main priority for us in Michigan was to develop deep relationships with its beloved sports teams, and we are excited to expand on that today with our partnership with the Tigers. 

“We look forward to engaging with the Tigers fan base and offering best-in-class promotions and perks only available on BetMGM.”

This partnership comes after BetMGM followed up on its January launch of digital sports betting and casino products in Michigan, by detailing the addition of online poker within the region last week.

David Tsai, president of midwest group at MGM Resorts, added: “The Detroit Tigers are a central part of the Michigan sports scene and bring an undeniable energy to the city. 

“All of us at MGM Grand Detroit are ready to enthusiastically welcome Tigers and sports betting fans to our BetMGM Sports Lounge, before, during, and after games and provide an opportunity to experience America’s pastime in the most innovative and exciting way possible.”