MuchBetter has unveiled a global payments partnership with Kindred Group, which will see the igaming payments firm’s app be made available across all brands.

This will first be made available to players accessing Unibet, and Maria Casino, as Kindred cited user experience, security features and low transaction fees as key reasons behind the partnership.

The group added that it desired a partner which could help “navigate complex regulatory requirements” in Europe and North America.

“When an igaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements,” said Israel Rosenthal, MuchBetter founder and CEO

“This is what we offer to all our operators, and we are excited to work with such a big igaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. 

“To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”

Moreover, the online gambling operator suggested that “significantly” reduced transfer fees, especially for VIP players, was also a crucial consideration behind the alliance, as well as a growing demand among its userbase for MuchBetter to be added as a new payment option.

“We are committed to offering players a better and safer way to gamble,” added Phaedra Debattista, Kindred Group’s senior payments solutions manager. “We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. 

“MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”