Kaizen Gaming has become the latest firm to align with Gaming Innovation Group, as the operator secures the services of the group’s GiG Comply affiliate marketing compliance tool.

The company’s automated marketing compliance solution scans more than 30,000 web pages each day for content including igaming code red words, links and regulatory requirements across multiple jurisdictions. 

It works by using its rules engine to analyse real snapshots from affiliates’ campaigns, and provides operators with the promotional content that is being used in their brands’ promotions.

“We are happy to have partnered with Kaizen, It’s great to see a fresh and dynamic company placing responsible marketing at the forefront of their business,” noted Jonas Warrer, chief marketing officer at GiG

“We look forward to supporting them with their marketing compliance efforts with GiG Comply, which will help to ensure they remain in control of all of their affiliate marketing and protect their reputation as a responsible, leading gametech company in Europe”

GiG Comply will permit Kaizen Gaming to set-up bespoke checklist parameters, which can be tailored to cover market-specific legislation and advertising standards. 

This will allow the group to remain proactive and in control of their affiliate marketing by ensuring that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages, and terms and conditions are correct and up to date. 

Claus Jansson, head of affiliates at Kaizen Gaming, added: “Compliance is not just a buzzword. Working in a transparent way in accordance with local gaming legislation is a strategic pillar for Kaizen Gaming. 

“Entering into new markets and experiencing big growth in our existing ones, GiG Comply enables us to work proactively with the affiliates and maintain the overview of how we are promoted at the same time”.