Fast Track to manage engagement for new DoubleUp Group brand

A new brand launched by DoubleUp Group will become the first online casino on the Pragmatic Solutions platform to take advantage of Fast Track CRM’s capabilities.

The Fast Track platform will manage all aspects of player engagement for the new brand, set to launch in May, putting automation and real-time, on-site engagement at the forefront of its offering.

This includes use of Fast Track’s in-house solution for on-site notifications to create “in the moment” engagements and experiences for their players.

Ale Rallo, managing director of DoubleUp Group, said: “We chose Fast Track because they offer a flexible solution that can power the dynamic engagements that are vital to creating a memorable player experience. 

“We want our team to harness the full extent of their creativity and not be limited by the capabilities of default tools. Fast Track will give them this freedom, allowing them to maximise player engagement.”

Christopher Hirst, co-founder of Fast Track, added: “We share a lot of the same values as DoubleUp; we are constantly looking at how products and processes can be improved, and don’t settle for the status quo. 

“We know they have ambitious plans for their brand and we are ready to support them in making it a success.”