Buzz Bingo has become the latest operator to ink a collaboration with Rightlander in a bid to secure a significant enhancement of its responsible gambling capabilities.
The Rightlander compliance platform consists of several affiliate compliance tools that are tailored to cover market specific legislation and advertising standards.
These include the automated compliance monitor, PPC Monitor and affiliate mapping offerings, all of which aim to assist operators in the management and monitoring of their affiliate traffic on-demand.
“Operators understand the importance of ensuring that affiliates sending traffic to their sites are acting responsibly, but monitoring and managing all of this can be daunting,” stated Nicole Mitton, head of customer success at Rightlander.
“The Rightlander platform takes the hassle out of ensuring affiliate compliance, and we are delighted to be working with Buzz Bingo to help them improve their processes and better manage their affiliate partners.”
The automated compliance monitor detects non-compliant content across multiple territories and flags violations such as missing terms and conditions, outdated offers, and incorrect marketing assets. This helps ensure that affiliates are aligned with the brand and marketing message, further strengthening Buzz Bingo’s compliance strategy.
The PPC Monitor identifies harmful ads to stop them from appearing on an operator’s branded keywords, while the affiliate mapping Tool helps operators map previously undeclared affiliate sites to known affiliates.
“Responsible gambling measures are one of the highest priorities to us as an operator and partnering with Rightlander means we can ensure we’re running an even more robust and compliant affiliate strategy,” noted David Abrams, senior online media manager at Buzz Bingo.
“Working with multiple affiliates, we need to ensure they are completely aligned with our responsible gambling positioning at all times, and this requires careful monitoring of all traffic coming our way. The Rightlander platform does exactly that so we’re very happy to be working with them.”
