Playtech in Parx Interactive link-up for Gun Lake’s Michigan igaming app

Gambling tech firm Playtech has unveiled a collaboration with Parx Interactive and Gun Lake Casino for the launch of a new igaming app in Michigan titled Play Gun Lake.

The online casino app will be powered by Playtech’s IMS platform and player account management, and will feature the group’s range of proprietary igaming content.

“We are delighted to launch, our new igaming app in Michigan with Playtech and to bring the success of Parx into the Michigan igaming market,” stated Matthew Cullen, SVP igaming and sports at Parx Casino.

“Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting.” 

The announcement signals the launch of Playtech’s strategic agreement with Parx Interactive, which was announced in February earlier this year, with additional products set to be rolled out in Michigan, New Jersey, Pennsylvania, and Indiana as well as other jurisdictions in the US. 

Shimon Akad, chief operating officer at Playtech, added: “The launch of Playtech’s igaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. 

“The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.”

This becomes the latest in a string of global developments for the gambling tech firm, with Playtech also securing recent partnerships alongside Sky Vegas, Spearhead Studios, ComeOn, Kindred Group, Flutter Entertainment, Betsson Group, and Casino Lugano.