Caesars Entertainment has teamed-up with Major League Baseball side the Arizona Diamondbacks to launch mobile sports betting in Arizona, as well as build a sportsbook and bar adjacent to the team’s home, Chase Field.
The deal simultaneously grants Caesars mobile sports betting market access and exclusive sponsorship in sports betting and daily fantasy sports for the franchise.
Alongside the partnership, the company has also finalised a multi-year agreement with MLB to become an authorised gaming operator of the league.
“We have long enjoyed successful gaming operations in Arizona and are delighted to expand into sports betting alongside the Arizona Diamondbacks,” stated Tom Reeg, CEO of Caesars Entertainment.
“Together, we have the opportunity to create new ways for baseball fans to engage with the game both in-person near the ballpark and online anywhere in Arizona. Our ability to tie those into our Caesars Rewards network will create an unbeatable experience for any sports fan.”
Following recent legislation in Arizona that authorised legal sports betting, the agreement between the Diamondbacks and Caesars will result in a new sportsbook, sports bar and broadcast studio at the location formerly known as Game 7 Grill on the Plaza at Chase Field.
When sports betting becomes available in the state, fans will be able to download the sportsbook app to make a bet anywhere in the state.
Through mobile betting, they will also earn credits and tier status to unlock experiences through the Caesars Rewards loyalty program. Credits can be redeemed in the form of hospitality, entertainment, food and beverage, and gaming experiences, including access to VIP experiences with the team at Chase Field.
“We went through a thorough process to identify the ideal partner that would bring experience and the strongest of reputations in legalised gaming,” said Derrick Hall, Diamondbacks president and CEO.
“Caesars is considered the cream of the crop and aligns with our philosophy when it comes to professionalism, brand presentation, and customer treatment and brings its best in class William Hill mobile sportsbook product and retail sports betting expertise.
“Equally important, we went through our strong due diligence to find the industry leader in the education and execution of responsible gaming.”
