Konami Gaming and sports betting platform provider Bet.Works are to work on a joint integration that will introduce casino loyalty conveniences to sports bettors.
This will see the pair collaborate to offer the Synkros casino management system to land-based casinos, which in turn will validate age eligibility, automatically enrol online and mobile sign-ups into a loyalty program, and seamlessly award casino loyalty points for all wagers, whether placed online, via mobile device, at point-of-sale, or at a kiosk.
“At its core, Synkros is designed to empower casinos to grow and leverage the latest top technology available, through its robust, dependable, and scalable architecture,” stated Tom Jingoli, executive vice president and chief operating officer at Konami Gaming.
“When we can work together to create more convenience for the player, more growth opportunities for the operator, and more technology advancements for the industry, then everyone benefits.”
Marc Brody, Bet.Works SVP of business development, noted: “The result of this joint integration is truly a turn-key solution for casinos to extend their loyalty experience in and throughout the sports betting module.
“The supportive networks between Synkros and Bet.Works make an array of interactions more seamless and automated for players and operators.”
As a designated reseller, Konami offers these services to Synkros properties looking to add sportsbook to their gaming portfolio.
Iowa-based Elite Casino Resorts has already launched the conveniences across its Elite Sportsbook at its three gaming resort destinations of Riverside Casino & Golf Resort, Grand Falls Casino & Golf Resort, and Rhythm City Casino Resort.
“As a multi-site, multi-channel operator, we believe a consistent and convenient loyalty experience is especially important. The interface between Konami and Bet.Works allows us to achieve this aspect while expanding our entertainment offering,” added Karlyn Ollendick, chief operating officer at Elite Casino Resorts.
“Player response and adoption has exceeded expectations, and we’re anticipating continued growth as Synkros and Bet.Works continue to work together to drive engagement and rewards through Elite Sportsbook.”