ESA Gaming is continuing its Italian focus as the game provider rolls-out an alliance with platform provider Microgame in a bid to cement its position in the region.
The will see the former’s EasySwipe mobile-first game family, which have been designed to integrate seamlessly into sportsbook or igaming sites, be made available to Microgame’s operator partners.
The titles, says ESA Gaming, have the potential to increase cross-selling capacity with an average 20 per cent of sport players being converted to EasySwipe games, while also enhancing engagement levels and boosting screen time by around five per cent.
Available games as part of the collaboration will include Goal Mine and Fruit Staxx as well as quick-fire versions of the classics roulette and blackjack.
“Microgame has been active in the Italian market for 20 years and this is partly due to us partnering with the most innovative suppliers capable of facing the needs of a market that is constantly evolving,” stating Marco Castaldo, CEO at Microgame.
“ESA Gaming is one such supplier and their portfolio will undoubtedly attract the attention of our customers and complement our offering.”
Last month, ESA Gaming aligned with platform provider’s Octavian Lab and Giocaonline to achieve further Italian expansion, with the two collaborations sandwiching Portuguese entry, which was achieved via Casino Portugal.
“We have established a significant presence in the Italian market and this deal with Microgame will see us cement our position as a premium supplier of unique content to local operators,” added Zorica Smallwood, director at ESA Gaming.
“Microgame needs no introduction and this partnership underlines the demand of our games in the Italian market and we can’t wait to further grow our presence together.”