Loyalty marketing platform playAwards, which was devised by mobile game developer PlayStudios, has added Sycuan Casino Resort and Singing Hills Golf Resort to its portfolio of hospitality partners.
This will allow the group’s community of players offered rewards that include hotel stays, dinner and drink discounts, gaming, and lifestyle experiences that can be enjoyed throughout the resort.
Additional golf and hotel rewards at Singing Hills Golf Resort, Sycuan Casino Resort’s sister property, will be added in the near future.
Players can earn these rewards by accumulating in-app loyalty points whenever they play any of the games offered by PlayStudios, such as myVegas Slots, myVegas Bingo, my Konami Slots, Pop! Slots, and myVegas Blackjack.
Redemptions will temporarily be limited to eateries and amenities operating under state mandated health and safety guidelines, with additional rewards to be added in the coming weeks and months.
“PlayStudios and playAwards have raised the bar for mobile gaming and loyalty marketing, creating an experience that delivers measurable benefits to its partners,” noted Tom McMahon, senior vice president of marketing for Sycuan Casino Resort.
“Our team is constantly looking for new, innovative and exciting ways to differentiate ourselves from others in the market, and this partnership is another great example of that.
“We are delighted to showcase Sycuan Casino Resort’s best-in-class hotel and hospitality offerings to players around the world, and we look forward to welcoming them through our doors.”
PlayStudios recently entered into a merger agreement with Acies Acquisition Corp, which, upon closing, will result in the company becoming a Nasdaq listed company under the ticker symbol “MYPS.”
“It has long been our goal to partner with hospitality brands that define, and continue to evolve, the guest experience,” added Rob Oseland, PlayStudios head of playAwards.
“We have been tremendously impressed with Sycuan’s success in maintaining guest loyalty and satisfaction, and we’re proud to announce this new partnership.
“Together, we are introducing players worldwide to the unique entertainment, dining, gaming, golf, and leisure amenities that can be found at Sycuan Casino Resort and Singing Hills Golf Resort.”