Online casino content supplier Push Gaming has lauded a “great achievement” for the group, after striking an alliance with Danish state lottery and gaming provider Danske Spil.
The will see a number of games, including Jammin’ Jars, Razor Shark and Fat Rabbit, become available to players on Danske Spil’s platform, deepening Push Gaming’s influence in the market.
“Push Gaming has been on our radar for years as one of the missing pieces in our otherwise impressive game offering,” stated Simon Hoffmann Riis, promotion and loyalty manager at Danske Spil.
“I am excited to get key titles like Jammin’ Jars, Razor Shark and Fat Rabbit live across our platforms, and there is not a doubt in my mind that they will quickly gain traction with our player base.”
This partnership builds upon Push Gaming’s drive into regulated European markets, following a number of recent deals alongside the likes of Norsk Tipping, SoftSwiss, SkillOnNet and LeoVegas.
Since its introduction in Denmark in 2012, online gaming’s gross revenue and market share has grown year-on-year, every year, making the market key to Push Gaming’s greater growth strategy.
Fiona Hickey, head of sales at Push Gaming, added: “Denmark is an extremely vibrant market and as such, partnering with Danske Spil, which is the national lottery operator in the country, is a great achievement for us.
“Getting our content in front of Danish players is another step in our growth strategy and we are confident we can fully leverage the opportunity.”