Bally’s Corporation is to expand its presence into a 14th state, after entering into a multi-year market arrangement with Boot Hill Casino & Resort, located in Dodge City, Kansas.
With the pending Kansas state sports betting legislation, Boot Hill Casino is committed, as a manager on behalf of the Kansas Lottery, to timely and effectively implement Bally Bet, Bally’s mobile sportsbook, to provide access to sports betting upon enactment of the bill.
Furthermore, the company expects that its media partnership with Sinclair Broadcast Group, which provides Bally’s with access to integrate content into its portfolio of 19 regional sports networks, will also attract sports fans in neighboring states to the Kansas mobile sportsbook.
“This is an exciting time in Kansas gaming history, and as a manager for the Kansas Lottery, we are thrilled to embark on this pivotal endeavour with Bally’s,” stated Clark Stewart, chief executive officer of Boot Hill Casino & Resort.
“Bally’s has demonstrated impressive growth and has an outstanding operating track record. We are confident that bringing Bally’s diverse and interactive suite of online sports betting solutions to the Boot Hill Casino will significantly enhance the gaming experience for Kansas sports fans.”
All gaming in Kansas is owned and operated by the Kansas Lottery. The arrangement, as required by law, would license, transfer or lease the necessary Bally’s mobile sportsbook elements to the lottery.
With the ability to offer mobile sports betting in Kansas, Bally’s national presence would expand into its 14th state, with Kansas joining Colorado, Delaware, Iowa, Indiana, Illinois, Louisiana, Missouri, Mississippi, New Jersey, Nevada, Philadelphia, Rhode Island, and Virginia.
Notably, Kansas represents the third state where Bally’s does not maintain a land-based casino, and would establish its market presence through its online platform.
George Papanier, president and CEO of Bally’s Corporation, said: “We are extremely excited to work with Boot Hill Casino & Resort in Kansas.
“This relationship, which marks the 14th state in which customers can access our omni-channel platform, provides a significant opportunity for Bally’s to enter into yet another attractive mobile sports betting market.
“With the approval of pending sports betting legislation in the state, we can’t wait for Kansas sports fans to engage in our best-in-class online sports betting offerings.”