Betway agrees FC Schalke 04 premium partnership

Betway has added to its rapidly growing sports sponsorship portfolio with Bundesliga club FC Schalke 04.

As part of the commercial deal, the operator will have a significant brand presence around the club’s VELTINS-Arena for the next three seasons.

“It’s a great honour to be partnering with FC Schalke 04, one of the most recognised names in German football,” stated Maik Brodowski, Betway’s head of marketing for Germany.

“We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.”

The announcement follows hot on the heels of Betway’s recent deal to sponsor the upcoming Hamburg Open, adding to the betting company’s extensive tennis offering.

Elsewhere in the German top-flight, Betway served as Hertha Berlin’s official sports betting partner for the duration of the 2020/21 season, in a deal brokered by the Sportfive agency.

Alexander Jobst, Schalke’s board member for marketing, sales and organisation, explained: “Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany.

“We are delighted to have gained a strong partner in Betway in this ever-changing competition.”