PlayStar Casino has made its entry into the Pennsylvania gaming market after signing a new long-term partnership with Gaming Innovation Group.
Through the agreement, which builds upon the foundations of their initial partnership, GiG will power PlayStar Casino’s entry into the Keystone State by supplying its igaming platform technologies.
Per Hellberg, CEO of PlayStar Casino, commented: “We are delighted to be partnering with GiG to power PlayStar’s expansion into Pennsylvania. With our preparations firmly underway for our New Jersey launch with GiG, it was a natural progression to leverage that work and replicate our casino offering over the border in Pennsylvania.
“This will mark the second market entrance for PlayStar in the USA with GiG and we’re looking forward to launching a casino experience like no other.”
Pennsylvania, which will be PlayStar Casino’s second US market entry, is considered to have “future potential as a pivotal igaming market” by the European casino brand.
Richard Brown, chief executive officer of GiG, added: “We are very excited to continue our expansion into the third US state, in particular Pennsylvania that has shown a tremendous amount of growth in the igaming market in a relatively short time period.
“We also believe the plans that PlayStar have with the customer centric and product driven approach connect very well with GiG’s B2B offering and strategy and we look forward to helping them achieve their ambitions.”