Casino games developer OneTouch is set to launch a series of “premium localised” casino games alongside A “well-established” Japan-based studio.
The launch will see 12 of OneTouch’s localised slots and table games in the first phase with each title’s design, gameplay and features created in line with market analysis on Japanese players, taking into account their needs and behaviours.
The first two games from the mobile-first studio – including BeatsEx and Jewelry Cats – will launch on August 2 with 10 more titles to be released in the coming months.
Petra Maria Poola, head of business development and operations at OneTouch, commented: “The first half of 2021 has been phenomenal for us with our push into more strategic markets including LatAm and now Japan, both of which are exploding and offer endless growth potential for our premium games. There will be many more announcements to come in both territories so watch this space.”
The Japanese online gaming market has experienced great growth in the last year with average levels of spend per active player favouring well ahead of typical European benchmarks and several large European brands growing revenues by more than 150 per cent in 2020.
Furthermore, 91 per cent of the country’s population of 126m use the internet according to recent World Bank data, while mobile usage remains among the highest in the world with 141 mobile phone subscriptions per 100 people.
The Japan market debut follows a similar plan of action to OneTouch’s recent entry to the LatAm market earlier this month, certifying several of its mobile games for Colombia with plans to also launch its live casino product and expand into other emerging LatAm countries in the coming months.