KamaGames has hailed a “significant milestone” for the group, after it unveiled the launch of a first merchandise store across the entirety of its social casino apps.

The European social mobile poker operator, whose casino titles have amassed more than 150 million unique players, says that the introduction is viewed as “a necessary, and most likely, profitable move”.

This launch means that players located across the US, Canada, Mexico, Europe, the UK and Australia can access the merchandise store online or from the KamaGames app. 

Andrey Kuznetsov, KamaGames CEO, commented: “The launch of a merchandise store is a significant milestone and we’re thrilled to offer these quality products to customers who have long awaited them. Like our social casino products. 

“KamaGames has worked hard to ensure our initial core offering is strong. Following that, we aim to build on this foundation by offering further customisation in our product range. 

“Gamers highly value personalisation and as we’ve worked hard to increase that element within our games, it follows that our players would also appreciate it in our branded merchandise.” 

Currently, there are more than 250 unique products and over 2,500 SKUs (stock-keeping units) available on the main web store. There are also a smaller number of items available on mobile for a limited time. 

Core items available include t-shirts, hats and drinkware – each emblazoned with artwork connected to KamaGames’ titles. Furthermore, it will also host customised products and promotions for international celebrations such as St Patrick’s Day, Pokerist’s birthday, global sporting events and more.