Reading FC

Championship outfit Reading FC has extended its partnership with Casumo, which will see the online casino operator continue as a key club partner in 2021-22 after the conclusion of a two-year contract as principal partner.

Throughout the coming season, which gets underway this weekend, Casumo branding will be displayed on the sleeves of first team training kit as well as across LED advertising boards at the Select Car Leasing Stadium. 

Lauding Casumo as putting “an enormous amount of effort and energy” into the partnership with the club to date, the firm will also continue to publish promotional video content across their social media channels as well as leading on a series of ticket and replica shirt giveaways.

“We already can’t wait for the new season to kick off and having fans back at the stadium will make the year extra special,” commented Mark Strijbosch, sports marketing communications specialist at Casumo

“We’re delighted to extend our partnership with such an important community-based club and look forward to engaging more and more with the fans. Simply put, we’re one of them so here’s to a positive season ahead.”

Furthermore, the club issues further praise upon reflecting on the alliance thus far, saying that Casumo “have gone to extraordinary lengths to help the club promote inclusivity and equality within football”.

This sees Reading cite rainbow coloured nets adorning the goals, a changed brand colour on the front of first team shirts to support the Rainbow Laces campaign, and shirt auction to raise money for local charity Support U.

“We’re very thankful to Casumo for their support over the past two seasons. In particular, we are proud of the special relationship they so quickly developed with our fanbase,”  stated Tim Kilpatrick, head of commercial at Reading FC.

Casumo have gone above and beyond what we would expect from a sponsor, so I’m delighted they have agreed to continue as an official club partner going into our future as we collectively celebrate 150 years of history.”