Esa Gaming has announced the appointment of Craig Asling as the group’s head of games, with the casino content provider eyeing a significant advancement of its igaming portfolio.
In the role, Asling will be responsible for expanding the company’s portfolio of EasySwipe games, including the group’s Mine Series, as well as rolling out a new collection of mobile slots.
This portfolio has been developed to seamlessly integrate into sportsbooks to offer players casino games without disrupting the sports betting portfolio. They aim to give sports bettors an alternative experience and introduce them to a new vertical.
After initial success since the introduction of the games collection last year, the appointment of Asling will see the portfolio strengthened further as Esa Gaming looks to continue executing its growth strategy across numerous regulated markets.
Zorica Smallwood, director at Esa Gaming, explained: “We are thrilled to welcome Craig, an experienced and creative content producer with a passion for games, to the ESA team.
“With his help and expertise, we will be able to inject more time and resources into further developing our product offering after what has been a successful period of growth for ESA Gaming.
“We have great plans for the future, and we look forward to introducing fresh and exciting content to players around the globe.”
Asling joins Esa Gaming from iSoftBet where he spent seven years, most recently in the role of studio lead and game producer. Before his venture into the gaming industry, Asling held several positions in the video games sector.
Asling added: “I’m very happy to join the dynamic and innovative team at Esa Gaming and to be part of their future evolution.
“Esa’s content brings something unique to the market and with a vision to expand the offering further, it’s an exciting time for me to join the company.”