Aggregator and content provider Pariplay has rolled out a new partnership with Portuguese developer Neobiz Creative Games Studio.
As part of the agreement, Aspire Global’s subsidiary will strengthen its Fusion platform with the inclusion of the supplier’s games portfolio which will be made available to Pariplay’s operator partners in Portugal.
Jose Micallef, business development director at Pariplay, explained: “Portugal is one of the markets that Pariplay currently has its focus on and it is showing impressive growth and potential.
“We are constantly looking to provide fresh and local content. Neobiz is the new studio in town, and we immediately fell in love with their passion. We are really looking forward to distributing their amazing content through our Fusion platform in Portugal and we are certain our partnership will reap great results for both parties.”
Founded in 2020, Neobiz Creative Games Studio’s first studio title Like a Lord was developed exclusively for Portuguese actor Rui Unas.
“It is with great pleasure that Neobiz joins the Pariplay family for our games to be offered to their extensive operator network,” added Alberto Jorge Teixeira, CEO of Neobiz. “This partnership is of great strategic value for us, and we are certain that the future will bring countless reasons to celebrate it.”
The Fusion platform features thousands of games from the industry’s games developers and a suite of back-office conversion and retention tools that enhance player value. The platform is now licensed in more than 16 regulated markets.
Earlier this month, Pariplay struck an alliance with Colombian operator BetPlay, which saw the aggregator and content provider take its entire proprietary games portfolio live with the group. The partnership with BetPlay will see Aspire Global continue to expand its reach in the regulated market.
