Pariplay has struck an alliance with Colombian operator BetPlay, which will see the aggregator and content provider take its entire proprietary games portfolio live with the group.

The partnership with BetPlay, which boasts online sports betting and casino products, will see Aspire Global continue to expand its reach in the regulated market.

Tsachi Maimon, CEO at Aspire Global, said: “Aspire Global has built a strong position in the regulated Colombian market through partnerships for Pariplay, our leading aggregator and content provider, as well as BtoBet, our cutting-edge sports platform. We are proud to add BetPlay to our list of Colombian partners along with e.g Betfair and William Hill.”

The partnership with Pariplay enables BetPlay to boost its offering with a selection of Pariplay titles. Over 100 of the group’s are now available to BetPlay’s customers, including igaming offerings such as Dragons of the North, Rumble Rhino, Grand Loot and Faith.

Germán Segura, general manager of Corredor Empresarial, added: “We are continually looking for new and exciting content to add to our online casino to ensure our customers have access to the best games that the market has to offer. 

“Pariplay has built a substantial portfolio of titles that provide engagement and entertainment in equal measure which will make a great addition to our existing offering.”

This becomes the latest in a string of commercial tie-ups roll-out by the Aspire Global brand, with BetPlay following in the footsteps of Thunderkick, ESA Gaming, Boss Gaming Solutions, and Caleta Gaming.