Caesars Entertainment has deepened its long-standing collaboration alongside the National Football League’s Baltimore Ravens in a five-year agreement.
This will see Caesars Sportsbook become a ‘premier sports betting partner’ of the franchise, in addition to the operator’s Horseshoe Baltimore expanding its status as the team’s online official casino partner.
This will give the sports betting offering naming rights throughout the club level of M&T Bank Stadium, as well as additional exposure via signature animated displays across all of the stadium’s LED boards.
Furthermore, pending regulatory approval, Caesars Sportsbook will provide Ravens fans and sports enthusiasts a wagering experience via its mobile app and at its eventual retail sportsbook, which is currently under development at Horseshoe Casino Baltimore.
“We’re excited to grow our strategic partnership with the Baltimore Ravens by serving as the two-time Super Bowl champions’ official sports betting partner and expanding our role as the team’s only casino partner,” said Chris Holdren, co-president of Caesars Digital.
“This new agreement clearly establishes Caesars Sportsbook and Horseshoe Baltimore as the team’s most prominent sports betting partner, and provides our customers with extraordinary access to Ravens games, signature events at M&T Bank Stadium, Ravens training camp – even the team’s away game trips and the Super Bowl.”
The deal expands upon Horseshoe Baltimore’s longstanding relationship with the team, and comes as the Ravens and gaming venue develop a new entertainment district along the Warner Street corridor linking M&T Bank Stadium to the casino.
“This agreement represents a bold expansion of the winning relationship we already share with Caesars and Horseshoe Baltimore,” noted Kevin Rochlitz, Baltimore Ravens chief sales officer.
“We are constantly exploring ways to create additional opportunities to engage with our fans and introduce our team to new audiences, while supporting the city we call home.
“In collaboration with Caesars and Horseshoe Baltimore, we are not only continuing to develop unique fan activations but also transforming the city’s southern gateway into a diversified entertainment district unavailable to sports fans in other NFL markets.”
Through this agreement, Horseshoe Baltimore will also host an annual signature event on the M&T Bank Stadium club level, as well as additional pre-game club level events with two Ravens alumni players for up to 100 guests.
In addition, Horseshoe Baltimore will serve as title sponsor of Ravenstown Saturday Night, which includes a reception held on the stadium’s club level on the evening prior to a Ravens Sunday home game.
Caesars Sportsbook will also be the title partner on the Ravens’ digital pre-game show, title sponsor of the Flock Pick 6 game on the team’s website and mobile app, and exclusive title sponsor of all digital content related to the NFL Draft as covered and posted on the team’s official website for two weeks leading up to the draft.
“By growing our longstanding partnership with the Baltimore Ravens, we are able to provide our guests with even more of the legendary experiences the Horseshoe brand is known for,” added Randy Conroy, Horseshoe Baltimore senior vice president and general manager.
“Our customers bleed Ravens purple, so we’re excited to be able to offer them greater access to the team than ever before.”