Parx Interactive has added to its roster of brand ambassadors, as the mobile and casino sportsbook recruits Rich Gannon and Eddie Alvarez.
Philadelphia native Gannon, a former NFL MVP and four-time Pro Bowler, as well as 16 year veteran announcer with CBS Sports, joins with UFC and Bellator Lightweight Champion Eddie Alvarez as the newest Parx brand ambassadors.
In the roles, the pair will be charged with representing Parx Interactive on social media with content ranging from podcasts to long and short form videos. Additionally, they will make personal appearances on behalf of the entity at various events.
“Associating with these two highly respected, well-known champions will continue our efforts as we witness the convergence of sports betting, sports content and social media,” said Matthew Cullen, senior vice president of Parx igaming and sports.
“We are committed to be at the leading edge of this convergence to engage sports fans and provide them with the content they demand from the names they respect.”
Adding: “Our newly formed digital media division is built to create fun and engaging bite-size content across not only sports, but also across lifestyle, which helps our customers experience all the Parx Interactive brand has to offer.”
Gannon and Alvarez join other Parx Interactive Brand Ambassadors such as media personality Natalie Egenolf, sportscaster Dei Lynam, and radio host Sam Wilson.
“We’re not done adding brand ambassadors to our team at Parx Interactive,” said Gil Bushkin, senior director of Parx Interactive marketing.
“Like good professional sports General Managers, we are constantly looking for those who will round out our team to keep Parx Interactive at the forefront of sports content, sports betting and digital media.”