Evolution and Scientific Games continue to lead the way in the North American online casino market reports Eilers & Krejcik Gaming, as the group’s monthly ‘Eilers-Fantini Online Game Performance Report’ is published.
This collects monthly game performance data directly from online operators to track how games perform in the region’s igaming ecosystem, with an ambition of growing the database similarly to that of its land-based game performance database.
September’s example, which includes data from the digital gaming space in Michigan, New Jersey, Pennsylvania, and West Virginia, has grown to represent in the region of 56 per cent of US gross gaming revenue. This includes 23 online casino sites and the tracking of 20,422 games.
Rick Eckert, managing director of slot performance and analytics at Eilers & Krejcik Gaming, said of the database: “The goal is to track how games perform in the North American online casino market.
“To do this, we collect monthly game performance data directly from online operators. We validate, standardise, and aggregate the data within a secure database.
“Our goal is to grow this database in a similar fashion to our industry leading land-based game performance database which currently tracks ~230,000 slots in the North American market.”
Slots lead the way in the North American digital gaming space after being revealed to account for 89.3 per cent of all unique games, this is ahead of table games’ 5.2 per cent, video poker at 2.3 per cent, live casino at 1.3 per cent, and instant win at 1.1 per cent. All other segments are less than 1 per cent.
Scientific Games heads the table of all suppliers after being found to account for 23.2 per cent of all of the games that have been tracked in the region, the majority of which, at 90.3 per cent, were found to be slots themes.
Next up is NetEnt at 21.2 per cent, of which 92.9 per cent were discovered to be slots, with International Game Technology round off the top three with 15.2 per cent, 86.3 per cent being slots games.
On an overall basis, Reel Play and Evolution continue to forge ahead with a theo win index of 3.66 and 3.28 respectively, while AGS (1.32) and IGT (1.2) continue to document improvement over the past two months.
Evolution’s Bonanza and SG Digital’s 88 Fortunes maintain their positions at the summit of the top slots games ranks, indexing at 14.16 and 13.10 respectively.
Rounding off the top three is Evolution’s Extra Chilli, with Marvelous Mouse Coin Combo from SG and IGT’s Cash Eruption the new games tracked for the month that make the top 25.
Evolution’s Live Dealer Roulette comes out on top of the overall game charts after indexing at 14.16, with the group’s Bonanza slot title next up and NetEnt’s Blackjack in third for September after indexing at 13.71.
Eckert added: “While the US online casino market is still relatively in the infancy stages we are able to draw significant insights from the Eilers-Fantini OGPD including the similarities and difference from the land based casino market.
“In the online space we see many of the most popular slot titles from the past decade and longer soar to the top ranks online, games like 88 Fortunes, but present vast differences in terms of performance indexing and online focused suppliers like Evolution.”