OlyBet has strengthened its links with European football, as the online casino and sports betting operator teams-up with Serie A outfit ACF Fiorentina.

The partnership, which designated OlyBet as the Viola’s official regional betting partner in Europe, will feature significant brand visibility as the club’s Artemio Franchi Stadium.

This will see the OlyBet and OlyBet.TV brands become visible on the sideline LEDs throughout Europe and for home games played at the venue, which will be done via digital overlay technology for geolocation of content that was adopted by the club at the start of the current season. 

“We are very excited to begin this partnership with Fiorentina, its leadership, its players and most important, the fans. Fiorentina has a long tradition and strong ambitions for the future,” commented Corey Plummer, chair and CEO of Olympic Entertainment Group and OlyBet Group.

“The OlyBet and OlyBet TV brands will provide new and unique engagement opportunities for the Viola family and for fans of sport throughout Europe. 

“A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership.”

Fiorentina currently sit in fifth place in the Serie A table, behind behind Napoli, Milan, Inter and Roma, having won four games and lost two.

Those victories came at home to Torina and away at Atlanta, Genoa and Udinese, with defeats coming away to Roma and 3-1 at home against Inter.

“We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one,” Joe Barone, Fiorentina’s general manager, said of the partnership.

“I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level.”