Playson has detailed what it bills as an “exciting step,” which will see the online casino supplier provide its gaming suite to the Rootz igaming brands.
Under the terms of the agreement, Playson’s entire catalogue of slots have been integrated onto the Rootz platform. This includes Divine Dragon: Hold and Win, Buffalo Power Megaways and the Solar Queen, which will all be available via the provider’s flagship site Wildz as well as Caxino.
Alongside the developer’s suite of games, Rootz and its casino sites will also gain access to a wide range of promotional tools, including free spins, jackpots, and network tournaments, which have all been designed to drive player engagement rates.
Tony Kjaldstrom, COO at Rootz, said: “Ensuring our customers receive the best quality entertainment on the market is paramount here at Rootz, and we have been really impressed with the quality of Playson’s games.
“We’re delighted to have joined forces with such a well-respected slot provider and look forward to developing a long and successful business relationship.”
Playson adds that the Rootz’s casino software platform, which powers its B2C brands, will enable the company to reach even more players in key markets.
Earlier this year Rootz bolstered its product offering further by unveiling the most recent addition to its portfolio, Wheelz, fronted by David Hasselhoff.
Alex Ivshin, CEO of Playson, commented on the supplier’s latest collaboration: “Signing this content deal with Rootz is an exciting step for Playson as the global profile of our products continues to grow.
“Wildz, Caxino and the newly launched brand Wheelz have all captured the imagination of players by offering a slick user experience packed with innovative features.
“It’s fantastic to see our range of games go live with these popular brands and we’re already looking to deliver even more new titles in the following months.”