Betsoft Gaming has asserted delight in gaining a reinforced presence in a “very important” market, after the brand extended an agreement with online gambling operator 888 to Italy via Pariplay.

This will see the continued roll-out of the online casino content provider’s games across regulated markets, with Betsoft slots now becoming accessible on 888casino’s Italian platform.

This enhanced partnership will see host Betsoft’s latest releases including Stacked, Safari Sam 2 and Lava Gold as well as its classic slot titles such as Take the Bank and the Red Dragon series.

This latest European expansion for the two parties follows Betsoft extending its 888 distribution capabilities earlier in the year to the Spanish market.

Talya Benyamini, VP of B2C casino at 888, noted: ‘We are delighted to expand our partnership with Betsoft to offer its dynamic and high-quality content titles to our Italian players. We look forward to continuing to work together in the future.”

This commercial tie-up follows Betsoft securing an enhanced presence in cryptocurrency casinos after striking a distribution alliance BitStarz as well as a multi vertical agreement alongside crypto casino platform Stake, which gave the latter access to its slots portfolio, table games and proprietary back-office software.

Anna Mackney, head of account management of Betsoft Gaming, added: “Our releases are second to none in terms of cinematic quality gamification and potential payouts. 

“Players actively search us out by brand. We are delighted to be reinforcing our presence in the very important Italian market with a responsible and committed partner such as”