NHL designates DraftKings as sports betting, igaming & DFS partner


DraftKings has strengthened its ties across the US sports landscape after striking an alliance with the NHL, as well as Turner Sports.

The former will see the gambling firm become official sports betting, daily fantasy sports and igaming partner of the league in the United States.

“The NHL has some of the most passionate fans in all of sports and we are delighted to be working with the league once again, while developing a rich and engaging viewership and content experience that matches this fanbases’ enthusiasm through our deal with Turner,” said Jason Robins, CEO, chair and co-founder of DraftKings

“Over the years DraftKings has become a brand synonymous with sports, with a fan-first approach through real-money gaming options, and we look forward to collaborating with the NHL alongside Turner Sports and Bleacher Report to provide hockey fans with what’s next in sports.”

Under the terms of the deal, DraftKings will be granted access to NHL assets, including the use of official marks and logos, as well as themed sweepstakes and enhanced promotional efforts both during the regular season, all-star weekend and throughout the Stanley Cup playoffs and final. 

DraftKings will also gain the opportunity for a variety of content integrations across the league’s digital and linear media platforms.

“As we embark on what promises to be a thrilling 2021-22 NHL season, our partnership with DraftKings, as well as with Turner Sports, will provide for new and exciting experiences to deepen our fan engagement,” noted Keith Wachtel, NHL chief business officer and senior executive vice president

“We’re proud to welcome back DraftKings to the NHL family, and look forward to collaborating together with Turner Sports – one of our valued media partners – to develop unique and exciting content for our fans.”

Furthermore, the company has also teamed-up with Turner Sports, including Bleacher Report, to be the exclusive sportsbook and daily fantasy sports provider for their coverage of the league

“Turner Sports and Bleacher Report have become the home of innovative sports betting content and integrations across all our channels,” added Raphael Poplock, SVP of strategic partnerships, business development and content acquisitions at Turner Sports

“Our agreement with DraftKings expands and strengthens our relationship, allowing us to further serve fans with the type of sports betting information, entertainment and quick-resolving betting options that we have pioneered.”