Dale Hooper has been appointed as general manager of Canada for online gaming firm FanDuel Group, as the company looks to secure further expansion into the country.

In the newly created role, Hooper will be responsible for developing and implementing FanDuel’s long-term strategy in Canada, in keeping with the nation’s regulatory and legalisation process within each province. 

He will report directly to FanDuel CEO Amy Howe effective immediately, after joining FanDuel Group from Deloitte Canada where he most recently served as a partner focused on the cannabis industry.

“It is an incredible time to be a part of the growing sports gaming industry, and I look forward to joining Amy and the team as we bring the number one sportsbook to Canada,” said Hooper. “I am proud to be joining the industry leader at such a momentous time.”

Hooper joins FanDuel Group with over 30 years of driving large-scale transformation across multiple consumer-driven industries. 

He served as the president and CEO of Cannabis Compliance until December 2019, when the firm was acquired by Deloitte. Operating as a startup in the highly regulated cannabis industry, Hooper scaled the company to be at the forefront and a leader in the regulatory and operational consulting space.

Prior to this, Hooper held multiple leadership roles at Rogers Communications. In his most recent position as chief brand officer, he helped deliver all key business, customer satisfaction, and brand metrics over a three-year turnaround period, including a share price growth of 50 per cent, and played a leadership role in driving the digital transformation to improve the customer experience. 

Prior to his tenure at Rogers, Hooper spent 13 years at PepsiCo Canada, where he held chief marketing officer roles at both PepsiCo Foods and PepsiCo Beverages and drove two key business integrations. 

“Dale has a proven track record running high growth enterprises along with strong relationships that will be invaluable to our success in Canada,” added Howe.

“He is a respected leader known for his ability to scale business units effectively, a critical skill set, as we aim to bring the excitement of our sportsbook and igaming products to Canadian citizens. It’s with great excitement that I welcome him to our team.”