Bally’s has secured its maiden agreement with an NHL franchise and Tennessee sports team, after becoming a partner of the Nashville Predators franchise.
This will see the operator become designated as official sports betting and free-to-play partner of both the Nashville Predators and its Bridgestone Arena home, ahead of the Bally Bet sportsbook app launching in Tennessee in 2022.
The collaboration will run until 2025, and will grant Bally’s the rights to utilise the franchise’s intellectual property, as well as access to team logos, marks and certain content rights.
“The Nashville Predators occupy a special place in sports fans’ hearts across Tennessee and their Bridgestone Arena provides a unique and electric atmosphere,” noted Adi Dhandhania, chief operating officer of Bally Interactive, the company’s digital division.
“It will be a great venue in which to market our brand, especially when combined with Predators game broadcasts on Bally Sports South.”
Furthermore the link-up will see Bally’s launch Smashville Selector, a free-to-play game that offers fans the chance to compete for unique prizes.
Available as an app on Android and iOS, Smashville Selector challenges fans to correctly answer five predictive questions ahead of select Predators games.
Prizes will be awarded to the top competitor after each game, with a grand prize distributed to the highest-scoring Predators fan at the end of the season.
“From the moment sports betting launched in Tennessee, we’ve wanted to align with dynamic companies that will help us bring the best fans in sports even closer to the game we all love,” explained Chris Junghans, Predators executive vice president and chief revenue officer.
“We’ve found just that with Bally’s Corporation and Bally Bet, who we’re thrilled to welcome to the pro sports landscape in our state for the first time.
“Bally’s unique approach to content integration and brand alignment through their broadcast partnerships is going to be a game changer. We are excited to be one of the first teams to partner with Bally on this unique and exciting endeavor.”