CEGO has become the latest European operator to team-up with Vienna, Austria-based Neccton, to utilise the group’s mentor software in a bid to protect its customers from harmful gambling behaviours.
This will see CEGO, whose stable of igaming brands includes Spilnu and Lyckost, welcome Neccton’s mentor AI-based solution, which analyses player behaviour in real-time to prevent problem gambling habits evolving.
The software recognises possible problematic behaviour and works to help both player and operator to identify and address the issue.
Furthermore, the mentor player tracking tool also alerts the operator and contacts players who display critical behaviour directly. For example, players are informed when their deposit frequency is increasing significantly, which aims to help customers make better informed decisions about their play with individualised feedback.
Dr Michael Auer, director and head of development at Neccton, commented: “Our scalable solution fits brilliantly into CEGO’s current trajectory; with the appointment of a new CEO in August they are targeting international growth, starting with the UK where we already have many customers and are recognised as a market leader.
“Our player protection solution answered their every question, and we now look forward to assisting and protecting their customers as the company grows.”
CEGO, which is licensed to operate in the three markets of Denmark, Sweden and most recently the UK, says that the choice of Necton follows “a rigorous selection process”.
Allan Auning-Hansen, CEO of CEGO, added: “Responsible gambling is a key component of the CEGO mindset, and we are very excited to partner up with Neccton. We believe that Mentor’s incident focus will contribute to our aim at helping players play responsibly.”