Merkur to utilise Oryx platform after striking Bragg Gaming alliance

Oryx Gaming is set to launch its platform in the Czech Republic, after the Bragg Gaming Group company secured a full turnkey agreement with operator Merkur.

This will see the firm significantly strengthen its presence in the region via the provision of a solution which covers a broad range of products and services including its player account management igaming platform, as well as operational services including payments, KYC, fraud and data management.

Also included is the supplier’s Fuze player engagement tools, including tournaments, missions and quests, which have been designed to boost operator KPIs and increase player lifetime value.

Richard Carter, chief executive officer of Bragg, stated: “Reaching this full turnkey platform agreement with an established global land-based and online gaming group such as Gauselmann marks another significant step for Bragg Gaming Group as we continue to execute on our strategy of penetrating regulated markets with leading operators. 

“This agreement will allow us to deepen our footprint in the Czech market with our industry leading platform tools and exclusive content, and we are delighted to align with such an established and experienced partner.” 

Players at Merkur’s online casinos will gain access to an array of titles via the Oryx Hub, which hosts exclusive games from Gamomat, Peter & Sons and the firm’s own in-house studios, as well as aggregated casino content from a range of suppliers. The full Merkur Czech launch, powered by the Oryx platform, is expected to go live in mid-Q2 2022. 

Stefan Bruns, CEO at Merkur, added: “Oryx’s commitment to providing a market leading turnkey online gaming solution, coupled with its market leading range of both in-house and third-party casino content and services, match exactly what we’re looking for to take our brand online to Czech players. 

“It offers us the right blend of flexibility and differentiation that is going to serve us well as we continue to grow our leading presence there.”