Optimove recruits Jeff Cleminson to support igaming growth


Optimove has confirmed the appointment of Jeff Cleminson as director of client management, where he will oversee the group’s igaming customer base.

The group says that the hire is “indicative” of a strategic investment in its existing clients as a key growth engine for the business, with Cleminson tasked with supporting the firm’s growing customer base in igaming.

Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, LatAm and Africa, as well as leading a new strategic account division.

“We’re thrilled to welcome Jeff at a time of such strong momentum Optimove is seeing in the gaming industry, to oversee commercial relationships with our existing client base,” explained Motti Colman, senior director of sales at Optimove

“Jeff’s proven track record handling blue-chip accounts in the igaming industry is second to none. His knowledge and expertise will be invaluable as we ramp up efforts to help our clients drive customer-led growth, as well as supporting Optimove’s strategic business plans. 

“Jeff’s hire demonstrates we will leave no stone unturned in providing our clients with the best service possible. We plan to bring in more top talent in the future to support this vision.”

Cleminson has spent the past four years as SG Digital‘s senior director of customer account management, working with gaming operators including Paddy Power, Betfair, Sky Betting and Gaming, FanDuel, Sportsbet, William Hill, Ladbrokes, Coral, and others. 

During his 19 year tenure in the gaming industry, Cleminson filled various senior commercial roles with Openbet and NYX Gaming Group, driving stronger partnerships and brand growth, while overseeing all aspects of client management, software development, and delivery.  

Cleminson commented: “I’m excited to join Optimove and play a key role in the business’s rapid growth efforts through existing commercial relationships. 

“I spent 19 fantastic years at SG Digital, implementing an array of account management structures and processes, helping the company grow from 50 to 10,000 employees. 

“I’m grateful to all the colleagues and customers I worked with, welcome the new challenge and look forward to applying my expertise at Optimove, which is experiencing very strong momentum in the gaming space.”