PointsBet has unveiled an exclusive partnership agreement with Colonial Downs Group, as the betting and gaming operator prepares to undertake its latest US expansion.
This will see the group offer online sports wagering in Virginia after its wholly-owned subsidiary PointsBet Virginia was awarded a temporary supplier license by the Virginia Lottery.
As the official, exclusive sports betting partner of NBC Sports, PointsBet will utilise the group’s television and digital assets to promote the PointsBet brand in Virginia.
As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Washington, regional broadcast home to the Washington Wizards and Washington Capitals.
“Being awarded the opportunity to offer PointsBet’s market-leading speed and ease of use, unrivalled slate of betting options, and overall in-play excellence to the people of Virginia is a great achievement and responsibility,” commented Johnny Aitken, PointsBet USA CEO.
“Alongside Colonial Downs, PointsBet is proud to partner with the lottery in Virginia for our first lottery-regulated market license award. We couldn’t be more thrilled to further expand our exclusive relationship with NBC Sports – a staple to sports lovers in Virginia – and ultimately provide the great people in the state with the sportsbook they’ve been waiting for.”
Colonial Downs Group boasts Rosie’s Gaming Emporiums in Richmond, Hampton, New Kent, Vinton, and Dumfries, as well as a Rosie’s Game Room in Collinsville, and proposed $389m The Rose Gaming Resort which would also be located in Dumfries.
“Colonial Downs Group is proud to partner with PointsBet, a premier sports betting platform and one of the most successful operators in the nation,” said Aaron Gomes, Colonial Downs Group chief operating officer.
“We are pleased to help bring this gaming option, with an excellent reputation and track record in customer service and unique points of difference such as their ‘PointsBetting’ platform, to our loyal customers and other gamers in Virginia.”