Pariplay has bolstered the content offering of its Fusion aggregation platform, after integrating the enter suite of games from multiplayer bingo and lottery provider End 2 End.

This will bring the integration of all End 2 End titles, encompassing a range of 90 and 75-ball bingo solutions and lottery games, to the Fusion platform.

This features thousands of games from an array of games developers, and boasts a suite of back-office conversion and retention tools that enhance player value, as well as being licensed in more than 16 regulated markets.

Jorge Morales, director for LatAm and the Caribbean at Pariplay, said: “It is crucial that we can offer our operator partners a wide range of games and genres that appeal to players in different regions. 

“End 2 End offers a high-quality multiplayer bingo experience that cannot be found elsewhere on the market and this integration promises to take both parties to new heights.”

End 2 End, which boasts a 15 year history and is based in Buenos Aires, Argentina, and Miami, US, recently extended its reach after being awarded a UK Gambling Commission licence.

Alejandro Revich, CEO and partner at End 2 End, noted: “This is an important deal for us in delivering our content to operators across LatAm and around the world. 

“Pariplay’s partner network provides us with the ability to reach a wide range of players with products that we believe they will find compelling.”

Furthermore, the Aspire Global aggregator and content provider has also detailed the roll-out of Raffle Rocket, a retention tool which aims to help boost player engagement levels.

The tool allows operators to create raffle campaigns across all vendors and games offered on the Fusion platform.

With three different types of raffles available, wager, win and win ratio based, tickets are awarded to players as a result of their activity, with multiple reward options available, including cash prizes and free spins.

Vladimir Pavlov, VP of product for Pariplay, explained: “Engagement tools are becoming increasingly important for operators to stand out from the crowd and to increase player retention. Raffle Rocket introduces a fun new way for our partners to offer additional excitement through popular raffle draws. 

“Maintaining consistency with all our promotional tools, we’ve ensured the creation process is easy and we have added customisation options to highlight the spirit of each campaign.