Deane Hendricks to ‘deliver strong growth’ at Wizard Games

Deane Hendricks has been appointed as chief operations officer of Wizard Games, amid an ambition of building upon current momentum to deliver “strong growth” through 2022.

In the role, Hendricks’ will be charged with developing growth strategies for the newly branded in-house games team, and liaising with operator partners to ensure that Wizard Games products deliver value-driven igaming experiences within regulated markets around the world.

With over a decade of experience in the industry, he was most recently chief operations officer for GameArt, as well as holding the roles of game product owner lead Malta and senior game product owner at NetEnt, and casino games producer at Play’n Go.

“Deane’s impeccable credentials in the industry as a leader and innovator will serve us well as we embark on our journey,” stated Joey Hurtado, managing director of Wizard Games.

“His appointment is in itself an illustration of just how serious and determined we are to make a lasting impact by delivering the best possible products for our operator partners around the world.” 

Wizard Games operates as a business unit within Pariplay and holds high ambitions for 2022, with 28 titles expected to be added to the 120+ that are currently within the studio’s portfolio. 

Hendricks commented: “This is an exciting time for everyone at Pariplay and in particular, the newly launched Wizard Games studio brand that has created waves in the industry already following the announcement of its launch.

“We are blessed with a highly skilled creative team and it is important that we can continue to demonstrate to operator partners products that can really deliver. The product roadmap for 2022 is exciting and I am determined to build on our current momentum to deliver strong growth.”

Last month, Aspire Global’s Pariplay announced the launch of Wizard Games, the new brand for its in-house games studio which reflects both the evolution in games studio management, as well as Pariplay’s own ambitious plans around major game improvements and global market expansion.