BetMGM and the Vegas Golden Knights have renewed and extended their existing partnership, with the latter lauding the firm as representing a “key experience to the sports and entertainment industry in our community”.

The multi-year renewal alongside the National Hockey League franchise sees the MGM Resorts International and Entain joint venture become designated as official betting partner of the team. 

Under the terms of the partnership, BetMGM signage will be prominently featured inside T-Mobile Arena during home games. 

Furthermore, the group will also gain brand exposure on Knight Tron as well as marketing activations, with the partnership also including web advertisements, VIP chalk talks, and exclusive co-branded sweepstakes.

“We’re excited to be continuing our great partnership with BetMGM,” said Kerry Bubolz, Vegas Golden Knights president. “Just like the Golden Knights, BetMGM has become a key experience to the sports and entertainment industry in our community.”

BetMGM recently became one the big winners at the inaugural SBC Awards North America 2021 ceremony in New York, after gaining the Casino Operator of the Year award.

The inaugural edition of the awards saw an audience of more than 400 executives, from the US and Canadian sports betting and igaming sector, gather at The Edison Ballroom for a celebration of the industry’s achievements over the last 12 months.

Matt Prevost, chief revenue officer, BetMGM, added: “We’re thrilled to continue what has been a great partnership with the Golden Knights and look forward to more seasons of offering fans truly unique experiences only available on BetMGM.”

BetMGM offers sports betting and online gaming via an array of brands, including BetMGM, Borgata Casino, Party Casino and Party Poker.