Socially engaged casino games provider Livespins has appointed Yana Tsyganova to its senior management team as the company’s new chief operations officer.
Lauding Tsyganova as an “industry heavyweight”, her responsibilities will include overseeing the day-to-day operation and to ensure that players, operators, streamers and game studios receive the “best possible experience”.
On her new position, Tsyganova stated: “Livespins will revolutionise the online gambling space by bringing shared socially-charged experiences to the market for the first time and I am honoured to be given the opportunity to be a part of what will undoubtedly be one of the industry’s success stories.
“I truly believe that Livespins will become a completely new category of gaming in the online casino space and that the simplicity of the bet-behind mechanic combined with the unrivalled levels of engagement offered by live streaming will drive significant value for players, studios and operators.”
Tsyganova joins Livespin following a career spanning more than 10 years across various senior positions, including GVC, now known as Entain, the Gauselmann Group, Betsson and most recently High 5 Games.
“We are thrilled to welcome Yana to the executive team of Livespins,” commented Robin Reed, co-founder of Livespins. “She is bringing with her a wealth of knowledge from senior roles at the likes of Betsson, Entain and High 5 Games.
“Yana will be responsible for the delivering and operating the service, to both users and clients, at the highest possible benchmark of quality. We have no doubts that she will succeed.”
Livespins’ proprietary platform allows multiple players to view their favourite streamer and bet behind their play, effectively creating a group bet and a shared betting experience on the same spin. Each player is free to choose the bet amount and number of spins they prefer.
Adding a further degree of user engagement is the ability to chat with the group and add reactions as the streamer spins the reels and the anticipation builds.