Michael Pedersen joins socially-charged Livespins as CCO

Former Global Relationship Director for SBC, Kelly Kehn, has been appointed as HappyHours’ Partner, Communications & Industry Relations. 

Livespins, which bills itself as a provider of “socially-charged casino games,” has strengthened its ranks via the appointment of Michael Pedersen as chief commercial officer.

The proprietary platform allows multiple players to view their favourite streamer and bet behind their play, effectively creating a group bet and a shared betting experience on the same spin. Each player can choose the bet amount and number of spins they prefer.

Furthermore, an added degree of user engagement is gained by the ability to chat with the group and add reactions as the streamer spins the reels.

Robin Reed, co-founder at Livespins, commented: LiveSpins was founded with a vision to socially charge the igaming space. As we are moving to web 3.0 –  we need the industry to follow suit if we are to stay relevant and increase the appeal of our product. 

“Since delivering his master thesis on social media a decade ago, Michael has worked both on the supplier and operator side and has both the passion, experience and network needed to make LiveSpins valuable to users, game studios, streamers and operators alike. We are extremely pleased to see Michael join us”

Pedersen will manage all aspects of Livespins’ commercial strategy, including sales, account management and marketing. He will also be a key figurehead for the brand at conferences, media events and forums as it looks to expand its operations going into 2022.

“Livespins is undoubtedly one of the most exciting and innovative brands in the online gambling industry, and I’m delighted to be given the opportunity to add my commercial leadership experience to what is already a highly-skilled team,” Pedersen explained.

“I’ve been an early believer in creating social casino experiences, and the Livespins product has really cracked the code and is creating a completely new category in the casino space. 

“The simplicity of the bet-behind mechanic mixed with the unparalleled engagement only live streaming can offer will drive significant value for all stakeholders, and we look forward to establishing partnerships with the most innovative operators and game providers of our industry in the near future.”