French Ligue 1 football club Olympique de Marseille has extended its ongoing partnership with online casino and sports wagering brand JBO, which maintains official Asia betting partner status.
The two parties will continue to collaborate across a series of key activations and content-marketing opportunities, as the club looks to position itself for a return to Champions League football next year.
Nathalie Nénon-Zimmermann, chief marketing and revenue officer at OM, commented: “We’re thrilled to continue our adventure with JBO as our official Asia betting partner. It’s a brand which perfectly aligns with OM’s history and continued success. We share similarly-aligned values around the game for securing our goals in the most dynamic way possible.
“We look forward to bringing some top-class content and activity to Asian markets where our signature style can help fans find new and deeper ways in which to interact with the elite football they’ve come to expect from OM.
“In short, it’s fantastic to see Marseille creating wider interest from outside France, and JBO are the ideal team with which to grow our own brand via the unifying power of football.
“We can’t wait to grow our cooperation with JBO and to see this relationship organically evolve over the unfolding season to come.”
This deal is lauded as a “milestone renewal” in a quest to drive further international expansion for the latter, with JBO also highlighting that the partnership will organically strengthen and provide a platform from which to grow and engage both parties’ combined fan-bases across Asia.
A JBO spokesperson added: “JBO has harnessed a suite of well-positioned international betting partnerships to drive awareness and participation around our progressive brand values across both mature and developing Asian territories – and this ongoing collaboration with OM is a firm tent-pole in our home camp.
“We’re always looking for ways to engage with our customers across digital channels, and OM know how to inspire and deploy natural fan enthusuiasm.”