BGaming has continued in 2022 where it left off in the previous year, as the online casino slots supplier continues its Belarusian expansion via an extended cooperation with sports betting and igaming operator Parimatch.
Under the terms of the collaboration, Parimatch players will gain access to an array of BGaming titles such as WBC Ring of Riches, Fruit Million, Dig Dig Digger, and others.
The BGaming studio, which entered the Belarus market last year, aims to boost its reach in the region via this latest partnership, which is lauded as an “important step” towards the igaming provider achieving its goals within the region.
Recently BGaming saw a part of the portfolio for the Belarusian market become certified, with the group expecting that its full line-up will be available for Parimatch players in the country in the near future.
This alliance builds upon a slew of partnerships secured by the group last month, with Parimatch following in the footsteps of Ously Games, HunnyPlay, Pomadorro, and EveryMatrix.
Alexandr Shavel, head of biz dev department at BGaming, noted: “Parimatch is a very important partner for us. We are glad that we continue joint work in the new markets. BGaming is a studio of Belarusian origin; that’s why this region is especially significant for us.
“We consider that the Dig Dig Digger slot, produced in association with Belarusian comedian Vadim Galygin, will be extremely popular among players”.
Parimatch itself has also secured a number of recent commercial tie-ups, after teaming up with Super Spade Games and Vivo Gaming.
Furthermore, the group also secured the acquisitions of igaming performance marketing firm mr.fish and online poker room PokerMatch, which it says will lead to a “strengthening of the brands of all parties involved”.