Three Rivers Casino Resort has teamed-up with Las Vegas-based tech start-up Optx, which will deliver its entire suite of player development, slots, and artificial intelligence products to the Florence, Oregon, based venue. 

The latter, which is focused on streamlining casino player data into real-time insights for casino operators, provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial intelligence. 

Available via desktop and mobile applications, the data intelligence used by the group creates actionable recommendations for casino operators, provides real-time individualised insights in a bid to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.  

“We are excited to partner with the accomplished team at Three Rivers Casino Resort. Optx is devoted to providing the most extensive solution available in the gaming industry today,” noted Brooke Fiumara, co-CEO of Optx.  

Three Rivers, owned and operated by the Confederated Tribes of the Coos, Lower Umpqua, and Siuslaw Indians, boasts over 700 slot machines and table games, including Roulette, Craps, Blackjack, Let it Ride, Pai Gow Poker, and No Limit Texas Hold ‘Em.

“The decision to go with Optx was an easy one,” said Rick Ray, director of gaming for Three Rivers Casino Resort. “After searching for a solution to analyse our data and provide meaningful recommendations, we could not be more pleased to be implementing Optx.”