Online betting and gaming brand Betway has teamed up with French Ligue 2 side Toulouse FC in a multi-year deal.
Under the terms of the deal, branding from the Super Group-owned brand will appear around the Stadium de Toulouse on the LED boards and panels, enhancing the brands visibility in French football.
“Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, we’re very proud to be announcing our first partnership in France, as we’ve signed a multi-year agreement with Toulouse FC,” noted Anthony Werkman, CEO of Betway.
“The club has a great history and has ambitions to get back into Ligue 1 and we look forward to supporting them on their journey.”
During the initial deal, Betway will also have a presence on the players kit until at least the end of the 2024 football season.
Olivier Jaubert, general manager at Toulouse Football Club, added: “We are very pleased and proud to have such an important player of the global betting industry being associated as a major sponsor to Toulouse Football Club.
“This is a key milestone that Betway joins us on a multi-year agreement to support the growth of the club and be part of our ambitious journey.
“We are also very proud to be the first club chosen by Betway in France and we will work closely with them to offer the best activation and implementation of this partnership especially to all our fans.”