Data and analytics AI specialist Jada Gaming has linked up with LVBet to support the sportsbook and online casino operator’s responsible gaming mission. 

The deal will see Jada’s knowledge in data and analytics enable LVBet to “greatly advance” its visibility and predictive capabilities, with its gaming and bonus abuse modules protecting active players on the site by monitoring behaviour and identifying abusers. 

Armed with better data, LVBet says that it will now be in position to better optimise marketing spend and identify VIP customers earlier. 

“Jada’s modular AI solution means our partners can choose whichever elements best suit their business strategy,” commented Alberto Alfieri, Jada Gaming co-founder.

“LVBet identified responsible gaming as a growth catalyst and we are proud that they have selected our offering to enhance the customer experience.”

Moreover, welcoming LVBet to Jada’s portfolio of clients further strengthens the companys position as a leader within the igaming AI sector.

LVBet’s CCO Marcin Jablonski, added: “Responsible gaming is a passion and forms an incredibly important part of our overall business plan. Being able to handpick the RG modules from Jada’s solution means we can instantly enhance the business and deliver an even better customer experience.”