NorthStar Gaming continues Canadian launch prep with Playtech alliance

NorthStar Gaming has inked a multichannel partnership with Playtech that will see the former launch its IMS platform, casino, live casino, poker and bingo technology in Canada.

The collaboration will provide NorthStar with the technology platform to deliver a Canadian-focused online casino and sports betting entity, following the completion of regulatory approvals and the licensing processes.

Mor Weizer, chief executive officer at Playtech, explained: “We are delighted to announce our partnership with NorthStar Gaming as it prepares to launch its market leading online gaming business in Canada. 

“Our success is driven by strategic partnerships with industry leading operators around the world, and we are excited to partner with a leading entertainment company like NorthStar Gaming. 

“At Playtech, we are driven to deliver a sustainable, commercially viable and engaging entertainment experience – for the benefit of all stakeholders.”

After the 2021 announcement of NorthStar as a made-in-Ontario online betting brand and sportsbook, the company partnered with TorStar Corporation. 

This will see the group utilise the latter’s data-led media solutions, news, sports sites, and social properties in a bid to provide customers “with an all-encompassing online casino and sports betting experience”.   

“NorthStar Gaming is thrilled to be the exclusive Canadian partner in the media and publishing sector with Playtech, the world’s leading gambling technology supplier,” said Michael Moskowitz, CEO and founding partner of NorthStar Gaming

“Playtech’s industry-leading suite of tools will give us an unmatched edge in the marketplace, given our proprietary content and localisation – something we know consumers are looking for.”