Beter Live and Parimatch have linked in an agreement which will see the former’s catalogue of live casino games debut with the igaming and sports betting brand’s platform.
Under the terms of the agreement, all four of Beter Live’s recently launched titles will be added to Parimatch’s site, resulting in its customers titles such as roulette, blackjack, top card and baccarat.
Commenting on the partnership, Anna Vikmane, director at Beter Live, said: “We’ve worked tirelessly over the last twelve months to develop our portfolio of entertaining classic live casino games, each with their own high-tech twist.
“To see these games go live at Parimatch so soon after launching is a testament to all of our hard work. We can’t wait to see how players receive these games in the next few weeks and months as we continue to develop innovative titles for a global audience.”
In addition, each live studio will feature bespoke design, meaning that every table will utilise Parimatch’s signature branding.
Lauded by Beter Live as a “new era of live casino”, the product is developed by live casino and TV production experts and said to be focused on the new generation of players.
Oleh Moroz, head of gambling business development at Parimatch, added: “We at Parimatch are looking to lead the way when it comes to offering customers the most technologically advanced, entertaining products on the market.
“Beter Live has shown us that they’re capable of delivering an industry defining product that players will love. This is the start of an exciting journey for both of us heading into 2022.”