Igaming supplier Swintt has named Per Hedén as the company’s chief product officer, in a move that it states adds “serious firepower” to the firm’s senior management team. 

Following his appointment, Hedén’s responsibilities will involve conjuring up ways to enhance the player experience across scheduled titles set to leave Swintt’s production line in both the near and far future, along with the task of building out his team and optimising product processes. 

Commenting on his position, Hedén stated: “I am delighted to be joining Swintt at such a pivotal stage in its growth journey and having recently been crowned Rising Star in Casino Innovation and Software at the SBC Awards.

“I am looking forward to working closely with the talented team to create the best player experience possible while also driving Swintt into becoming a tier one developer that also leads the change for sustainability across the industry and, indeed, globally.”

Joining Swintt with over 10 years of experience in senior management roles, Hedén has worked across various sectors including healthtech, ecommerce and data management, as well as online gambling. 

Within the igaming sector, Hedén’s portfolio of roles includes chief product officer at Yggdrasil Gaming, a position held for two-years, and a period as a senior strategy consultant at GAN. 

David Flynn, chief executive officer at Swintt, added: “I am delighted to announce Per as our chief product officer and for Swintt to continue to benefit from his unrivalled experience, knowledge and passion as we look to take our games to the next level, grow our product team and streamline our internal processes.

“Per has been working with Swintt for several months and has already made an impact on our games and the experience our slots and live casino titles provide players. As CPO, he will continue to influence the direction in which we take game development and how we elevate the player experience.”