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Oryx Gaming has expanded its presence in the UK further still, after the Bragg Gaming Group company took its range of content live with online casino and sports betting operator Novibet.

This will see exclusive titles from Gamomat and Peter & Sons, as well as games developed by the group’s in-house studio, be accessed by Novibet’s UK customers. 

Furthermore, Egyptian Magic, the debut title from soon-to-be launched studio Atomic Slot Lab, powered by Bragg, will also be made available to local players.   

The partnership with Novibet has also seen Oryx launch its content with the brand in Greece, with other regulated markets set to follow next year. 

Yannis Xirotyris, chief commercial officer at Novibet, said: “We are delighted to feature Oryx’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer.

“In Oryx we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”

The launch comes hot on the heels of Oryx receiving its UK license in November, enabling it to provide its content to brands in the market. The firm debuted its content in the region earlier this month alongside the 888casino igaming entity.

The total addressable market for the online casino sector in the UK in 2022 is projected to be approximately US $5.9bn (£4.4bn) according to H2 Gambling Capital, making it the largest regulated igaming market in the world.

Chris Looney, chief commercial officer at Bragg, added: “We are very excited to introduce our content to a new audience in the UK, a market where we have big ambitions and that offers great potential and growth opportunities.

“Our partnership with Novibet is going from strength to strength, and we are excited to bolster our collaboration in 2022 by launching in additional markets.”