The Argentine Football Association has detailed the start of a regional sponsorship agreement in Asia alongside online casino and sports betting operator W88.
The Asia-focused brand, which also boasts sporting alliances alongside Premier League pair Leicester City and Crystal Palace, will subsequently become the official AFA sportsbook within the region.
Claudio Tapia, AFA president, explained: “In all these management years we have developed a strong expansion of our AFA brand in markets that in the past, were not commercially exploited such as the Asian market.
“Thanks to this job, we can build agreements like this one with important brands that find in AFA today, a strategic partner for their marketing plans in this important region. I welcome W88 to our national team´s sponsorship platform”.
W88 adds that it sought this agreement as part of its global expansion plan, with its collaboration alongside the Argentine FA coming amid an aim of consolidating its brand development within Asia.
“This new relationship is really exciting for W88 and represents a huge milestone as a brand in being able to achieve some of our marketing objectives,” stated Hilly Ehrlich, W88 business development manager.
“We are a very ambitious brand and are excited to have joined forces with the current South American champions. Being able to link with arguably the world’s best player and squad shows the ambitions we have and partnering with one of the favourites for the upcoming World Cup is very exciting.”
The agreement covers the current year including the World Cup in Qatar, a tournament which the two-time winners are one of a number of countries to have already secured qualification for.
Leandro Petersen, AFA’s chief commercial and marketing officer, added: “Within the segmentation of our sponsorship platform, today we are very happy to announce W88, a leader in the Asian region, as a new regional sponsor of our national teams in that continent.
“The global expansion process that we started four years ago is growing day by day; increasing the income volume of our Association; generating new strategic agreements and, most important, expanding business units with the objective of having commercial diversity and economic soundness.
“2022 will be a great year for AFA, our challenge is to take it as an advantage to grow. Today we begin this working joint pathway together with W88 wishing them a great success.”