Boylesports signs-up with Aspire ahead of potential Dutch entry

Boylesports is taking significant steps towards a potential entry into the Dutch market, after signing-up with Aspire Global for the provision of its full turnkey platform solution, including managed services.

The operator, which is licensed in the UK, Ireland, and Gibraltar, plans to operate in the region through its own licence, with its application set to be submitted “shortly”.

“While planning for our entry into the regulated Dutch market, we were in search of a partner who could provide us with a future-proof, high-quality, turnkey solution,” stated Mark Kemp, BoyleSports CEO.

“We have in Aspire Global found the perfect partner who will support us with leading technology, exciting games and all the localised player support we need. This will enable us to focus on the player experience and branding of our new business in the Netherlands.”

The partnership will see Aspire provide BoyleSports with its entire proprietary offering, which comprises its player account management platform, casino games and sports betting through its BtoBet sportsbook. 

The agreement also includes the company’s full, localised managed-services offering with its CRM system, AspireEngage.

Furthermore, BoyleSports will gain assistance with Dutch-speaking customer support and fully-managed localised CRM promotions to its players, with Aspire also supplying all relevant tools for the compliant onboarding of players as well as integrated solutions with payment providers.

Tsachi Maimon, CEO of Aspire Global, added: “The partnership with BoyleSports is a significant confirmation of the strengths of Aspire Global’s complete igaming offering. 

“We are very excited about this opportunity to support BoyleSports – one of the industry’s most established brands – when planning to enter the newly regulated Dutch market.”

“We didn’t know that we were that attractive,” Maimon stated last week after being quizzed by CasinoBeats on the group’s acquisitive approach by NeoGames, as it looks to create “a leading global provider in interactive content”.

The proposal, which Maimon praises as a quality stamp for the business, of approximately $480m, is equivalent to SEK 4.3bn representing SEK 91.03 per share, and has been recommended to shareholders of the bid committee of the B2B igaming technology solutions provider.